Louis Abrahamson
From the jewellery trade to creating something more personal.
I've spent over eight years working within my family's wholesale jewellery business, sourcing diamonds and coloured gemstones, building relationships with trusted manufacturers and learning the jewellery industry from the inside.
During that time, I saw how jewellery often became transactional. Beautiful pieces were sitting in display cabinets, clients were choosing from limited collections and many were paying significant retail mark-ups without ever understanding what they were buying.
That's why I founded LA The Jeweller.
I wanted to create a more personal experience, giving clients direct access to the same trusted supply network, expert guidance and beautifully crafted jewellery designed around them, not simply what's available on the shelf.
Today, I personally guide every project from the very first conversation through to the finished piece, helping clients create jewellery that's completely personal and designed to last a lifetime.
Bringing trade experience directly to you.
For years, I worked on the side of the industry supplying jewellery businesses themselves. Today, I use that same experience when working with my private clients.
Understanding how diamonds, gemstones and finished jewellery are bought and sold within the trade means I can look beyond the headline specifications and focus on where your money is best spent.
Sometimes that means achieving a higher-quality stone within the same budget. Sometimes it means choosing specifications that offer better value without paying for differences you'll never appreciate with the naked eye. And sometimes it simply means creating a better overall piece for the money.
It's not about finding the cheapest option. It's about understanding value and making sure your budget is working as hard as possible for you.
Staying connected to the industry
Although LA The Jeweller focuses on private clients, I remain actively involved within the wholesale jewellery industry.
I continue to:
- Work from my Hatton Garden office.
- Source diamonds and coloured gemstones.
- Visit UK and international trade exhibitions.
- Build relationships with new suppliers and manufacturers.
- Supply selected trade customers where appropriate.
Remaining connected to the trade ensures my knowledge stays current and my clients continue to benefit from the latest products, suppliers and opportunities available within the industry.
More goes into every piece than people realise.
Before a finished piece reaches your hand, there's often hours spent sourcing diamonds, comparing gemstones, refining CAD designs, speaking with manufacturers and checking every detail.
It's the work behind the scenes that makes the biggest difference.
Whether I'm selecting the perfect diamond, comparing gemstone layouts or reviewing the final polish before collection, every decision is made with one goal in mind, creating jewellery that you'll be proud to wear for years to come.
